We turn promising e-commerce brands into profitable exits through disciplined operations, strategic growth, and data-driven decision making.
Scalifo is a modern brand holding company focused on building, acquiring, and scaling Amazon and e-commerce brands. We combine operational excellence with strategic capital deployment to create real value—then exit at the right time. Our approach is grounded in discipline, transparency, and repeatable systems that deliver consistent results. We're not just investors; we're operators who understand what it takes to grow brands from the inside out.
From inception to exit, we handle every aspect of building and scaling profitable e-commerce brands.
Launch new brands from scratch with validated product selection, optimized listings, and strategic positioning in high-opportunity categories.
Scale existing brands through aggressive PPC optimization, listing enhancement, market expansion, and conversion rate improvement.
Identify and acquire promising small brands with strong fundamentals and clear growth potential. We see value where others don't.
Implement proven systems across PPC, creative, listings, inventory management, and supply chain to maximize efficiency and margins.
Prepare brands for premium exits with clean financials, documented SOPs, diversified revenue, and compelling growth narratives.
A disciplined, repeatable framework that transforms promising brands into profitable exits.
Deep market research to identify high-potential categories, validate demand, and uncover acquisition opportunities with strong fundamentals.
Comprehensive audit of brand health—analyzing financials, operations, competitive position, and identifying specific levers for growth.
Deploy our operational playbook: optimize listings, restructure PPC, improve supply chain, enhance creative, and fix operational gaps.
Accelerate growth through aggressive but profitable expansion—new products, new markets, increased ad spend efficiency, and strategic launches.
Position for premium valuation with clean books, documented processes, diversified revenue, and compelling growth story. Execute sale at optimal timing.
Representative examples of our approach and results. Metrics shown are illustrative of typical outcomes.
Acquired underperforming brand, restructured operations, and scaled to exit within 18 months.
Built from zero to seven figures through disciplined product launches and PPC excellence.
Turned around struggling brand through listing optimization and supply chain restructuring.
We're operators first, investors second. Our edge comes from doing the work, not just deploying capital.
We run brands daily. Every decision is informed by hands-on experience, not just spreadsheet analysis.
Documented SOPs for everything. Our playbooks are battle-tested across multiple brands and categories.
Growth at all costs isn't our game. We optimize for sustainable, profitable growth that buyers value.
No shortcuts. We build real value over 18-36 month horizons, not quick flips with hidden problems.
Clear reporting, honest assessments, and no surprises. We share the good, the bad, and the roadmap.
Every brand is run as if we're selling tomorrow. Clean books, documented processes, transferable operations.
We focus on Amazon FBA and e-commerce brands typically generating $250K–$5M in annual revenue with positive unit economics. We look for strong product-market fit, defensible positioning, and clear growth levers. Categories we favor include home & kitchen, health & wellness, outdoor, pets, and consumables—but we evaluate opportunities across all categories.
Our standard hold period is 18–36 months. The first 6–12 months focus on operational improvements and stabilization. Months 12–24 are about aggressive scaling. The final phase prepares for exit. However, we're flexible—if market conditions or brand performance suggest a faster or longer timeline, we adapt accordingly.
We use a multiple of Seller's Discretionary Earnings (SDE) as our primary valuation method, typically ranging from 2.5x–4x depending on brand quality, growth trajectory, risk profile, and market conditions. We also consider revenue trends, profit margins, brand strength, product diversification, and operational complexity.
Absolutely. We sign NDAs before reviewing any sensitive information. We understand the importance of protecting your brand, customer relationships, and competitive position during the evaluation process. All discussions remain strictly confidential, and we never share proprietary information with third parties.
We recognize that great people are often the key to a brand's success. Where possible, we retain and invest in existing team members who want to continue. We also offer transition support for founders who want to step away. Each situation is different, and we work collaboratively to find the best outcome for everyone involved.
Yes. While Amazon is our primary focus, we also work with brands on Shopify, Walmart, TikTok Shop, and other e-commerce platforms. In fact, diversifying sales channels is often part of our growth strategy. We're particularly interested in brands that have proven product-market fit on one platform and have potential to expand to others.
Whether you're looking to sell your brand, explore acquisition opportunities, or just learn more about what we do.
We respond to all inquiries within 24–48 hours. For brand acquisition discussions, please include basic details about your business—revenue range, category, and what you're looking for.
hello@scalifo.comWe'll get back to you within 24–48 hours. You can also email us directly at hello@scalifo.com